This is a recurring blog series that shines a spotlight on key personnel from our strategic partners. It is meant to be a lighthearted look behind the curtain and enables partners to share interests and insights about their work and personal lives. Each edition will have five questions.

Our inaugural edition features George Padilha, Strategic Alliance Manager at Avalara. If you have any other questions for George or about Avalara, please let us know.

What is one of your favorite things about working in your industry?

I would have to say the relationships I get to build. I love working with partners like SuiteCentric to help companies optimize their business processes, and in the case of working with Avalara, to help those companies stay compliant and avoid having to pay an overabundance of charges to states. Click here to learn about sales tax changes for 2021 that could impact your business.

How does your company work with or within the NetSuite ecosystem?

Avalara is integrated with every version of NetSuite, as well as other ecosystem apps, to provide customers an end-to-end solution to their sales tax compliance needs.

What are 1-2 things you do every day that has helped get you to where you are in your career?

My word means everything to me, so I always try to make sure I don’t commit to anything I can’t deliver on. The other thing I do is try to respond right away to any incoming request if at all possible – even if it is to share my plan to address the request.

What book are you reading now and why did you choose it? OR what is the last book you read and why did you choose it?

I am currently reading two books. Dare to Lead by Brene Brown and World Travel: An Irreverent Guide by Anthony Bourdain.

I am reading Dare to Lead as I always try to better myself and this book is considered a “must-read.”

With World Travel, I am an avid traveler and have visited 34 countries.

Have you developed any new hobbies or skills over the past year? (Like baking bread or doing weekly Peloton classes.)

I have been fine-tuning my BBQ smoking skills. I would cook/smoke everything on my Big Green Egg if my wife wasn’t such a great cook herself!

George Padilha, Avalara, Strategic Alliance ManagerAbout George Padilha

George has spent the last 14 years as an Alliance Manager in the software space. He has covered all types of software from distribution and HRIS to ERP, e-commerce, and now tax automation. George has been with Avalara for over 4 years and is currently a NetSuite Strategic Alliance Manager.

Contact us if you would like to connect with George or if you have any questions about Avalara.