Better UX and Selling Opportunities
Good design can get prospects ‘through the door,’ but customer experience along with sales and marketing capabilities help convert them into customers. Site Builder web stores are pretty limited out of the box in this area too and require add-on modules for seemly standard browsing options that can enrich customer experiences while also helping to generate more sales.
Basic keyword search is provided, but the catalog and product browsing come up short. For catalog browsing, there is no content personalization, faceted navigation, or dynamic merchandising. When customers browse products, the following functions require add-on modules: Quick view, ratings and reviews, recently viewed items, previous and next items, image zoom, and multiple alternative images. Social sharing is another feature not available without an add-on.
SuiteCommerce Advanced once again proves its value with robust out-of-the-box options that are intended to assist with these three key activities: Helping customers quickly find what they are looking for, maximizing sales opportunities, and facilitating customer retention. It has elasticsearch, fuzzy matching, type ahead recommendations and search criteria customization options. SuiteCommerce Advanced boasts faceted navigation, and dynamic merchandising abilities that leverage related and correlated items to enable upsell, cross-sell and related products based on heuristic data. Additionally, merchants can create rules based on location, items in cart, browsing behavior, best sellers, or higher margins to enhance the customer experience while influencing the selling process. For merchants with international customers, SuiteCommerce Advanced also enables language and country-specific URLs via subdomain.